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Understand · AI visibility analysis

Understand why AI recommends certain brands.

Discover the content, sources and competitive advantages associated with AI recommendations, and identify opportunities to improve your position.

aimentions connects your visibility data with:

  • Content analysis
  • Citation intelligence
  • Competitor research
  • Social listening
Track

Shows you where your brand appears.

Understand

Helps you investigate what might be influencing those answers.

ChatGPT answer

“What's the best electric SUV for a family?”

For families, is often recommended for value, for space and capability, for range and charging.

Why BYD appears

Observed patterns · Illustrative
Third-party reviews82%
Comparison content74%
Price positioning61%
Cited fromWhat Car?CarwowAutocar

Pattern: BYD is cited by 4 of the 5 most-used review sources in this answer set.

app.aimentions.com/understand/sources
Search⌘KTesla UKJR

Understand · Citation sources

Five sources explain most of the gap to BYD.

SourceTypeCites BYD / youAnswers
reddit.com/r/electricvehiclesForum96
techradar.comPublisher74
autotrader.co.ukReview site51
tesla.com/pricingYour site38

Why BYD wins

AI platforms quote What Car? comparison pages, and you have 14 reviews to their 310.

What Car? appears in 142 answers about electric cars this month. It names you in 9 of them.

Review sites

46%

Forums

27%

Your site

11%

Know why.

Tracking shows you where your brand appears.

Understanding helps you investigate

what might be influencing

those answers.

Analyse your brand
Visibility drivers

Discover what's influencing your AI visibility.

Why does an AI platform recommend one business rather than another? There's rarely a single answer.

Several things can shape the response:

  • The information AI can access
  • How the question is phrased
  • The content about your company
  • The sources it retrieves

aimentions analyses the patterns, so you can investigate.

For example, you might discover:

These findings help you move from knowing where you're losing to understanding what deserves attention.

Citation source intelligence

Discover which sources AI actually cites.

AI cites articles, reviews, forums and websites.

Those sources reveal opportunities. aimentions shows which ones appear in your tracked answers.

Explore:

4 of 5 sources mention Tesla

Rival mentions (size)Tesla mentions%Tesla share of brand mentions
13%
What Car?Review publicationTesla 6 · rivals 41
21%
Top GearPublicationTesla 9 · rivals 33
13%
AutocarPublicationTesla 4 · rivals 27
8%
Electrifying.comEV specialistTesla 2 · rivals 22
0%
Which?Consumer reviewsTesla 0 · rivals 18
Mentions in tracked answers this month · Illustrative

See which sources repeat across your most valuable questions.

“Six publications are regularly cited in answers about electric cars, but your company appears in only one.”

A specific starting point for research.

Explore publication opportunities without leaving the platform.

Explore citation intelligence
Content gap analysis

Find the content opportunities you're missing.

Sometimes the most valuable thing you can do isn't create more content. It's create the right content.

aimentions compares your website against
  • The questions being asked
  • The topics competitors cover
  • What AI answers say
Content coverage by topicTeslaBYDRivianPolestar
Towing and road trips12%58%81%44%
Home charging costs24%66%49%52%
Real-world range31%72%55%60%
Model Y vs rivals8%77%63%70%
Supercharger access28%18%22%15%
Family space and boot40%61%84%57%
WeakStrongGap: rivals strong, Tesla weakIllustrative
Example finding · Comparison gaps

Your competitors appear across 11 comparison questions. Your website doesn't currently have a dedicated comparison page.

RecommendationCreate a Model Y vs rivals comparison page.Create a brief, or move directly into Content Studio.
Your content gaps

Each finding can be converted into a prioritised recommendation.

Find your content gaps
Competitor advantage

Discover where competitors have the advantage.

Competitors' visibility shows where to focus.

Not just a leaderboard. See what they do differently.

Tesla vs BYDTeslaBYD
Content coverageLevel
Third-party mentionsBYD ahead
Citation sourcesBYD ahead
Topic visibilityLevel
Brand positioningTesla ahead
Community presenceBYD ahead
Illustrative
Situation A

“Your content coverage is comparable to the category leader, but they appear in significantly more relevant third-party publications.”

Situation B

“You have stronger overall brand visibility, but your competitor dominates buying-intent questions.”

Those are very different situations requiring different strategies.

app.aimentions.com/understand/sources
Search⌘KTesla UKJR

Understand · Citation sources

Five sources explain most of the gap to BYD.

SourceTypeCites BYD / youAnswers
reddit.com/r/electricvehiclesForum96
techradar.comPublisher74
autotrader.co.ukReview site51
tesla.com/pricingYour site38

Why BYD wins

AI platforms quote What Car? comparison pages, and you have 14 reviews to their 310.

What Car? appears in 142 answers about electric cars this month. It names you in 9 of them.

Review sites

46%

Forums

27%

Your site

11%

Brand perception

See how AI describes your brand.

Being mentioned isn't enough.

What the answer says about you matters too.

Discover:
  • Which strengths are consistently recognised.
  • Which product features are being overlooked.
  • How your positioning compares with competitors.
  • Whether AI responses contain outdated or inaccurate information.
  • Which use cases AI associates with your brand.
How AI describes Tesla

“Tesla is known for long range and its Supercharger network, though some owners mention build quality concerns. It's a popular choice for tech-focused single drivers.”

Recognised strengthPossibly outdatedNarrow use case

“AI frequently describes your product as suitable for single drivers, despite your family-focused Model Y.”

That could identify an opportunity to improve how your family capabilities are communicated. You can then investigate where this perception may be coming from and which information needs updating.

Social listening

Understand what your market is discussing.

Customers compare products in forums and communities.

aimentions brings those conversations into your research.

Monitor discussions relating to:
  • Your brand
  • Your competitors
  • Your products
  • Your market
  • Customer problems
  • Buying questions
Reddit · r/electricvehicles48 replies“Best alternatives to the BYD Atto 3 for a family of four?”
Trustpilot · Tesla review2★ · 3 days ago“Love the range, but the service centre took six weeks to book.”
X · @evdad_uk214 likes“Is the Model Y boot really big enough for a pram and a dog?”
Quora12 answers“Which electric SUV is best for UK motorway driving?”

“People are repeatedly asking for alternatives to your largest competitor in relevant community discussions.”

Spot recurring themes, new objections and places to help.

Explore social listening
Turn research into opportunity

Know what deserves your attention next.

Not every gap is worth the same.

aimentions turns findings into ranked actions.

Recommendations can be evaluated using:
OpportunityPotential impactSupporting evidenceConfidenceEstimated effortTime to implementationCommercial relevance
1Create a Model Y vs rivals comparison page
2Update specs on two review sites
3Publish a towing and road-trip guide
4Join three recurring Reddit threads

Build a plan around what matters most to you.

Explore Action

Understand FAQs

How does aimentions identify visibility opportunities?

aimentions compares tracked answers with information about your website, competitors, content and cited sources. It uses those observations to identify gaps and possible opportunities for improvement.

Can you tell me exactly why ChatGPT recommends a competitor?

Not with certainty. AI systems can produce different answers for multiple reasons, and their internal decision processes are not fully observable. aimentions helps identify evidence and patterns that may be contributing to those recommendations.

What is a citation gap?

A citation gap is an opportunity where relevant sources mention or reference competing brands but have little or no coverage of yours. These gaps can help inform publication outreach and authority-building strategies.

Can aimentions analyse my existing website?

Yes. Website and content analysis can help identify missing topics, unclear positioning and opportunities to improve existing pages. The depth of analysis will depend on the available features and your plan.

Does improving my content guarantee AI recommendations?

No. AI recommendations depend on multiple factors outside any individual publisher's control. Content improvements can address identifiable weaknesses, but inclusion in AI-generated answers cannot be guaranteed.

What's the difference between social listening and community engagement?

Social listening identifies and analyses relevant conversations. Community engagement is the process of participating in those conversations through genuine, useful contributions.

Understand why AI recommends certain brands.

Analyse your brand