Terms of Use

1. Parties and scope

1. The service is provided by A Fruity Affair Limited, a private limited company registered in Northern Ireland with company number NI710984. Registered office: Aisling House, 50 Stranmillis Embankment, Belfast, Northern Ireland, BT9 5FL.
2. These Terms apply only to business customers. The service is not intended for consumers. Statutory consumer rights, including cancellation rights under the Consumer Contracts Regulations 2013, do not apply. If you are a consumer, do not use this service.
3. Any terms supplied by you that conflict with these Terms will not apply unless expressly agreed in writing.

2. Key definitions

In these Terms:

• Documentation means the service descriptions and user guides we make available.
• Customer Data means data, content, credentials, and materials you or your users submit to the service, including data received through integrations you enable.
• Output means reports, analytics, and other content the service returns in response to your inputs.
• Telemetry means aggregated or de-identified technical logs, metrics, and usage data about how the service is accessed and used that do not identify a natural person.
• Third Party Platform means a third party application, tool, or service that integrates with the service.
• Order means an online checkout, order form, or confirmation referencing these Terms.

3. Services and access

1. We provide a software platform that monitors and analyses visibility in large language models and AI generated content. Features and any usage limits are described in the Documentation and applicable Order.
2. Access grant. During your subscription term, and subject to these Terms, you may access and use the service for your internal business purposes.
3. Users. You are responsible for your users and for keeping credentials confidential. You will promptly notify us of any suspected misuse.
4. Restrictions. You must not resell, sublicense, or provide the service to third parties, attempt to access source code or non public APIs, copy or create derivative works of the service, remove proprietary notices, publish benchmarks, interfere with or test the security of the service, introduce malware, or use the service in breach of law.
5. Third party platforms. If you enable an integration, you authorise us to exchange Customer Data with that provider on your behalf. Your use of a Third Party Platform is subject to its own terms. We are not responsible for Third Party Platforms.
6. Modifications. We may update the service to improve functionality, maintain performance, or comply with law. We will notify you of material changes.
7. Availability. We aim for high availability but do not guarantee uninterrupted or error free operation.
8. No guaranteed outcomes. The service provides insights and analytics. Specific results or rankings are not guaranteed.

4. Intellectual property, data, and outputs

1. Service IP. All intellectual property rights in the service, including software, models, algorithms, documentation, and branding, are owned by A Fruity Affair Limited and its licensors. You receive a limited, non exclusive, non transferable licence to use the service during your subscription term for your internal business use.
2. Customer Data. You retain all rights in Customer Data. You grant us a worldwide, non exclusive licence to process Customer Data only to provide and support the service, to improve functionality, to maintain security, and to comply with law. You represent that you have all rights and consents needed for us to process Customer Data as described.
3. Outputs. To the extent permitted by law and excluding any third party content contained in the Output, we assign to you our right, title, and interest in Outputs generated specifically for your account. Outputs may include or rely on proprietary or third party data and content that remain owned by their respective owners. You receive a licence to use such elements only as part of the Output and only for your internal business purposes. We retain a limited licence to store and process Outputs as needed to operate the service, provide support, and meet legal obligations.
4. Non uniqueness and review. Due to the nature of AI, Outputs may not be unique and other customers may receive similar or identical outputs. You are responsible for reviewing Outputs for accuracy, legality, and suitability before use.
5. Telemetry. We may collect and use Telemetry to maintain, secure, and improve the service, to develop new features, and for analytics. Telemetry will not identify a natural person. We may use Telemetry after termination in an aggregated or de-identified form.
6. Privacy and data protection. We process personal data in accordance with our Privacy Policy. Where we act as a processor under UK GDPR and the Data Protection Act 2018, our Data Processing Agreement forms part of these Terms. See Privacy Policy and Data Processing Agreement.
7. Open source. The service may include open source components. Where required by an open source licence, that licence will govern the relevant component.
8. Feedback. If you provide suggestions or feedback, you grant us a royalty free, worldwide, perpetual licence to use them to improve our products and services.