Privacy Policy

1. Controller Information

A Fruity Affair Limited
Company number: NI710984
Registered office: Aisling House, 50 Stranmillis Embankment, Belfast, Northern Ireland, BT9 5FL
Email: [email protected]
ICO Registration: Active

2. Information We Collect

A. Information you provide

• Account details: name, email, password or login credentials.
• Business information: company name, role, agency/brand affiliation.
• Communications: messages, support requests, survey responses.
• Payment data: handled by our payment processors (e.g., Stripe) and not stored in full by us.

B. Information collected automatically

• Device and usage data: IP address, browser type, operating system, pages viewed, time and date of visits.
• Cookies and similar technologies: used for functionality, analytics, and advertising. Necessary cookies are used on the basis of our legitimate interests; others require your consent.

C. Information from third parties

• Analytics providers such as Google Analytics and PostHog.
• Authentication or hosting services such as Firebase.

3. How We Use Personal Information

• To provide, maintain, and improve our Services.
• To authenticate and secure user accounts.
• To process transactions and send billing notices.
• To communicate with you, including service updates and marketing (with opt-out rights).
• To comply with legal obligations.
• To conduct analytics, improve performance, and develop new features.

4. Legal Bases (UK & EU GDPR)

We process personal information only where a legal basis applies:

• Consent (e.g., newsletters, non-essential cookies).
• Contractual necessity (e.g., account access, service delivery).
• Legal obligation (e.g., tax, regulatory compliance).
• Legitimate interests (e.g., security, service optimisation, limited B2B marketing).

5. Sharing Information

We may share information with:

• Our affiliates and group companies.
• Service providers such as payment processors, hosting providers, analytics platforms, and email platforms.
• Third-party platforms where you enable integrations.
• Regulators, law enforcement, or courts where legally required.
• In connection with business transfers such as mergers or acquisitions.

6. International Data Transfers

We may transfer your information outside the UK and EEA. Where we do so, we use approved safeguards such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to EU Standard Contractual Clauses, or rely on adequacy decisions such as the EU-US Data Privacy Framework where applicable.

7. Retention

We keep personal information only for as long as necessary for the purposes outlined in this Privacy Policy, or to meet legal, accounting, or reporting obligations. After this period, information will either be deleted or anonymised.

8. Your Rights

If you are based in the UK or EEA, you have the following rights under data protection law:

• Right of access to your personal information.
• Right to rectification of inaccurate or incomplete information.
• Right to erasure (“right to be forgotten”).
• Right to restrict or object to processing.
• Right to data portability.
• Right to withdraw consent at any time (where processing is based on consent).
• Right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

9. Marketing Communications

We may send you marketing communications about our Services and related A Fruity Affair Limited products. You can opt out of marketing emails at any time by clicking the unsubscribe link in the message. Even if you opt out, you will still receive essential service communications.

10. Children’s Privacy

Our Services are not directed to children under 13 in the UK and under 16 in the EU. We do not knowingly collect personal data from children. If we become aware that we have collected such data, we will delete it.

11. Security

We use appropriate technical and organisational measures to protect personal information against loss, misuse, and unauthorised access. However, no system can be guaranteed to be fully secure.

12. Changes to this Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “last updated” date. Where material changes are made, we will notify you through the Services or by email where appropriate.

13. Contact

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
Post: A Fruity Affair Limited, Aisling House, 50 Stranmillis Embankment, Belfast, BT9 5FL, UK