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AI visibility for Copilot

Track Copilot mentions of your brand.

Copilot is Microsoft's AI assistant, built into Windows, Edge, Bing and Microsoft 365. See when Copilot mentions your brand, recommends competitors, or leaves you out – then watch your visibility climb.

No setup – just your domain · Daily snapshots · Evidence behind every Copilot mention

Tracking Copilot visibility for brands like

  • Incogni
  • Surfshark
  • Shopify
  • Omnisend
  • Trustly
  • Body&Fit

The blind spot

Your buyers now ask Copilot - and it's recommending someone.

Copilot sits where B2B buying actually happens: the workday. It is built into Windows, Edge, Bing and Microsoft 365, so an analyst comparing vendors or a manager drafting a shortlist can get a recommendation without ever opening a search results page. That makes Copilot unusually influential in enterprise and IT purchasing – and when your brand isn't named in its answer, you lose the shortlist before anyone visits your site. Your classic rank tracker will never show you why.

  • SEO ≠ AEO

    Traditional SEO tools don't show how your brand appears inside Copilot answers.

  • Blue links → answers

    Discovery is shifting from ranked links to a single AI-generated recommendation.

  • Monitor AI, not just Google

    Brands need to monitor AI visibility, not only Google rankings, to stay in the conversation.

How it works

How aimentions tracks Copilot brand mentions

Four steps from your domain to a clear, trackable view of your Copilot visibility.

  1. 1

    Add your brand & competitors

    Enter your domain and the rivals you care about. No tags, no scripts – just the names.

  2. 2

    Choose the prompts to track

    Pick the real questions your buyers ask Copilot, or start from our suggested prompt sets.

  3. 3

    aimentions checks Copilot

    We run your prompts through Copilot on a schedule and capture every answer as evidence.

  4. 4

    See mentions, rivals & sources

    Track brand mentions, competitor comparisons, visibility trends, and the sources behind answers.

Why this matters

Why you need to track Copilot mentions

Copilot is Microsoft's AI assistant, and its distribution is enterprise-shaped: it ships with Windows, sits in the Edge sidebar, answers in Bing, and is embedded across Microsoft 365 in Word, Outlook, Teams and Excel. That puts it in front of corporate buyers all day, inside the tools their IT department already approved. When one of them asks Copilot which vendor to use, the answer names a handful of brands – and if yours isn't one of them, you've lost the recommendation before the buyer ever reached your site. Learning how to track Copilot mentions of your brand is quickly becoming as fundamental as tracking your search rankings used to be.

The problem is that traditional analytics and rank trackers are blind to this channel. Copilot conversations happen inside Windows, Edge and Microsoft 365, where you have no analytics, no referrer and no ranking to check. A dedicated tool to see if Copilot mentions your brand closes that gap: it runs the prompts your customers actually ask, reads Copilot's answers, and records every brand that gets named. That turns a vague worry, "are we even showing up when people ask Copilot?", into a clear, measurable number you can act on.

What "Copilot brand mentions" actually means

A Copilot brand mention is any moment your company is named, recommended, or referenced inside a Copilot answer. Some mentions are glowing recommendations; others are neutral list entries; a few may frame you unfavourably next to a rival. Because Copilot cites the Bing-indexed pages it draws on, the way it positions your brand – and which sources it links – is closely tied to the third-party coverage and Bing authority those pages already have. To monitor brand mentions in Copilot properly you need more than a yes/no: you need to know which prompt triggered it, how you ranked among the brands listed, the sentiment of the mention, and which sources shaped the answer.

Why Copilot matters alongside other AI assistants

Copilot matters because of who is using it. Its audience skews corporate: employees on managed Windows machines, in Edge, and inside Microsoft 365 – exactly the people who evaluate software, shortlist agencies, and sign off on budget. It is also grounded in Bing rather than Google, which means Copilot visibility can look completely different from your Google-driven results; brands that neglect Bing indexing and third-party coverage often find they are invisible here while ranking well elsewhere. That is why tracking Copilot specifically, not just AI search in general, matters most for B2B, SaaS and enterprise brands.

From keyword rankings to Copilot brand mentions

SEO optimises for position on a results page. Tracking Copilot mentions, part of what's now called GEO or AEO, optimises for being chosen as the answer – and with Copilot that answer is often delivered inside an app where no results page appears at all. The two work together: the authority signals and third-party sources that earn you AI mentions often overlap with the content that ranks well in classic search. aimentions makes the Copilot side visible, so SEO and marketing teams can see exactly where they win, where a competitor is pulling ahead, and which prompts and sources to influence next.

If you're comparing the best tools to track Copilot brand mentions, the test is simple: can it tell you which prompts mention you, how you stack up against named competitors, how your visibility moves over time, and where those answers come from? That's exactly what aimentions is built to do - start tracking your brand in minutes.

Everything you need

One tool to monitor brand mentions in Copilot

  • Track Copilot mentions

    Know every time Copilot names, recommends, or skips your brand in an answer.

  • Monitor competitor mentions

    See which rivals Copilot recommends instead of you, and how often.

  • See which prompts mention you

    Prompt-level tracking shows exactly which questions trigger a brand mention.

  • Track visibility over time

    Daily snapshots build a trend line so you can prove your AI visibility is improving.

  • Find the sources Copilot uses

    Surface the pages and citations influencing answers so you know where to earn authority.

  • Discover missed opportunities

    Spot the prompts where you should appear but don't – your fastest visibility wins.

  • Monitor sentiment & context

    Understand not just if you're mentioned, but how Copilot frames your brand.

  • Export & share reports

    Send clean reports to your team or clients to show AI visibility progress.

SEO → GEO

From SEO rankings to Copilot brand visibility

SEO tells you where you rank on Google. It says nothing about what Copilot tells someone inside Word, Teams, or the Edge sidebar. Generative engine optimization (GEO), sometimes called AEO, is the new layer: how often, how highly, and how positively AI assistants like Copilot name your brand.

aimentions helps marketers understand how their brand performs inside AI-generated answers, not only on Google – so you can act on the channel where buyers are actually deciding.

Classic SEO

  • Blue-link rankings
  • Keyword positions
  • Click-through rate
  • Google-only view

AI visibility

  • Brand mentions in answers
  • Prompt-level coverage
  • Share of voice vs rivals
  • Sources behind answers

Who it's for

Built for teams that live in search

  • SaaS companies

    Be the tool Copilot recommends when buyers ask for the best software in your category.

  • SEO teams

    Add AI visibility to your reporting and own GEO before competitors catch on.

  • Agencies

    Show clients exactly how their brand shows up in Copilot, a new, sellable deliverable.

  • E-commerce brands

    Track whether Copilot suggests your products when shoppers ask what to buy.

  • B2B companies

    Influence high-stakes buying research that increasingly starts inside Copilot.

  • PR & content teams

    Connect the sources Copilot cites to the coverage and content you should be earning.

The simple choice

The best way to track Copilot brand mentions

Among the best tools to track Copilot brand mentions, aimentions stays focused: set it up in minutes and get prompt-level, competitor-aware tracking built for marketers, not a bloated enterprise suite.

  • Easy setup

    Just your domain, live in minutes, no code.

  • Prompt-level tracking

    Know the exact questions that mention you.

  • Competitor visibility

    See every rival named beside you.

  • Historical tracking

    Trends over time, not one-off checks.

  • Source discovery

    The citations shaping each answer.

  • Built for marketers

    For SEO teams and marketers, not data engineers.

FAQ

Questions about tracking Copilot mentions

How can I track Copilot mentions of my brand?

Add your brand and competitors to aimentions, choose the prompts your buyers ask, and aimentions checks Copilot answers on a recurring schedule. You get a clear view of when Copilot mentions your brand, who it recommends instead, and how your visibility trends over time.

What are Copilot brand mentions?

A Copilot brand mention is any time Copilot, Microsoft's AI assistant, names, recommends, or references your company in an answer. Because Copilot is built into Windows, Edge, Bing and Microsoft 365, these mentions reach corporate buyers inside the tools they already work in every day.

Can I see if Copilot recommends my competitors?

Yes. aimentions tracks every brand named alongside you, so you can see exactly when Copilot recommends a competitor instead of you, how often, and for which prompts.

Why does Copilot mention some brands and not others?

Copilot grounds many of its answers in Bing-indexed results, so the pages and third-party coverage Bing already trusts heavily shape who gets named. aimentions surfaces the sources influencing Copilot's answers so you can see why certain brands get picked and where you can earn more visibility.

Is aimentions a tool to see if Copilot mentions your brand?

Yes. aimentions is a tool to see if Copilot mentions your brand, how you compare to competitors, which prompts trigger mentions, and which sources shape the answers.

Can I monitor brand mentions in Copilot over time?

aimentions runs on a schedule and stores every result, so you can monitor brand mentions in Copilot over time, spot trends, and prove whether your AI visibility is improving.

How is tracking Copilot different from traditional SEO tracking?

Traditional SEO tools track blue-link rankings on Google. aimentions tracks how your brand appears inside Copilot's AI-generated answers – the new layer of discovery often called GEO or AEO – which classic rank trackers cannot see.

Get started

Start tracking your Copilot brand mentions today

Add your domain and see where you stand in Copilot answers within minutes.